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It provides both for the customer and for developers the better understanding of the product. It is much easier to edit an idea and bring changes to it before the coding process is started.


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At this stage, we convert wireframes in the social app design. Development and design process usually run together in the life cycle of a social media mobile app. When the prototyping of the app is done, we build its back-end by setting up servers, databases, APIs and working out perfect storage solutions. We deliver the product that meets all technical requirements, user guidelines, and platform standards.

Our iOS and Android engineers recommend our clients the native social media app development to get better performance of the application. At every stage of development, we provide manual and automatic testing of every part of the program and their correct interaction in the program. By the way, testing is not simply done to make sure the developers didn't write any errors into the code, but to test the UX of the project. Our professional team also ensures the process of publishing, creates all promotional materials including screens, video guides and the effective description of the application.

When you come up with an idea for a mobile app or a web project, remember that the development costs are only a part of the project cost. You should also take into account basic marketing needs and costs. What way to choose in promoting your app is up to you, but don't just start thinking about it AFTER your app is in the app store.

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After the project is released to the application markets, we ensure our clients with all types of support and updates implementation. Also, we provide three months of free bug fixing after the application is published. For business analysis of social media mobile app, we highly recommend sticking to the metrics that grant tracking engagement and help to make actionable solutions.

We can divide them into five groups: Depending on the type and purpose of the application, there are always a unique number of instruments.

But here are some essential ones:. Customer Acquisition Cost CAC is a sum of the total amount of all marketing efforts that are needed to attract a client. It is one of determining factors that show if the company has a viable business model. This indicator of business scaling possibilities. A number of activated users in comparison to a number of downloads. User retention is measured as a proportion of users who returned to the app based on the date of their first visit.

If the new update is released, it is crucial to check if retention has changed, because it helps to find out what is working and what is not in the new version. Churn rate shows the number of customers who have stopped using the social media mobile app. The less it shows, the better. User engagement is a number of target actions that are taken in the app.

Among them are Session Length and Interval. The first one shows the time between the user entered the application and left it, the second demonstrates the time between two sessions. It is a quantitative evidence of the market demand for the product. In other words, it shows patterns of the month to month growth of users. The amount of money the mobile app is consuming burning each month like server costs, marketing, staff, etc. It shows a number of the necessary resources at the disposal that is required to plan further growth and fundraising. Social media app development is no easy task.

How to Create a Social Media App

But we do believe that good ideas, our experience, and the strong professional team are enough to create a successful project that would reach your business goals and bring truly loyal users. There are 4 types of machine learning algorithms that cover the needs of the business and tech world. Find out which one fits your requirements. You might've heard the term Ad Tech, but wasn't sure what it meant.

How does it all work, considering the huge data transfers and processes? What are the Ad Tech industry challenges? MVP examples and how to build a minimum viable product - in our article. How to Create a Social Media App 1. Connecting with existing social media The fewer steps separate the user from the full-fledged interaction with an application, the better.

Opportunities for self-expression Every user wants to feel unique and to show the world how creative, extraordinary and outside-the-box he is. Creating a network Any social media makes sense for the user only if there are his friends or interesting people. Arranging the newsfeed Nearly every social network requires news feeds.

Interaction with other services To get a more vivid user experience of interaction with the platform, it is necessary to elaborate a system of integration of existing services. Speaking of third-party services we are referring to: Relationship networks Networks that are used to build communication between people. Media sharing networks This type of social media gives users the opportunity to exchange video and photo content.

Online reviews These social media are a huge base of data that helps users to gather all the necessary information to make purchasing decisions. Social publishing platforms For this type of social media services related to blogging and micro-blogging platforms where users create and publish text and media content.


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Bookmarking sites StumbleUpon, Pinterest, Flipboard are services where the user collects the content in the personal library, which can be followed by other members of the community. Interest-based networks The most attractive opportunity that provides social networks is to find like-minded people with similar interests. Private communication No matter how thrilling is the experience of public user interaction, there are always things that need to be discussed privately.

In general, MVP scheme is as follows: Strategy At this stage, we thoroughly study the idea and the competitive field, analyze the requirements, draw up a portrait of the target audience and establish the key performance indicators that are to be achieved. Design The design itself consists of several steps: Sketching Very quick basic outlines of future application. Wireframing It is one of the most important steps of a design process as it helps the development team to visualize the skeletal structure of social media application.

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Prototyping A created prototype is a working model of the future application. Design App Skins At this stage, we convert wireframes in the social app design. Support After the project is released to the application markets, we ensure our clients with all types of support and updates implementation. Downelink is closely with like-minded people have the world or miss this month.

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